What are they for?
The simple fact of the matter is that a business is in the business of making money. Ok so they're in the process of providing a product or service or whatever to their customer base, but when you come down to it they're existence is in order to make money that can be paid to the owners be they sole or shareholders.Key to success
When a company has a product or service or whatever and they wish to increase their profitability there are essentially 3 things that they can do- Increase the price it's sold for.
- decrease the cost of producing it.
- increase the number of 'it's that are sold
Where do I fit it?
In order to increase the number of items sold, salesmen (people sorry, don't mean to be sexist here) are hired. There is an obvious connection between a salesman and the revenue coming in. For this reason salesmen are remunerated handsomely. To increase the price something is sold for is a bit of a tricky one since it is governed mostly by the customer base push it too high and people will buy a cheaper alternative, unless your company is apple of course. Push it too low and you could end up with each item sold costing the company more money to produce than it's sold for.Now here's the bit where I and most other people fit, the reduce the amount it costs to produce the item. Here's another equilibrium or balancing act you want the best person for the job within a certain price bracket. Pay too much and the added expense is obvious, pay too little and quite often the quality drops and with it the number of sales and this is a difficult downward spiral to pull out of.